Staff View: Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization / by C. Torelli.

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Bibliographic Details
Format:	Book
Language:	English
Subjects:	Marketing. Strategic planning. Leadership. International business enterprises. Communication in organizations. Globalization. Business Strategy and Leadership. International Business. Corporate Communication.
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era
format	Book
genre
geographic
id	373ea3f1-eaf5-4d9d-a43c-dc5e9be309d9
isbn	9781349462186 1349462187 9781137331953 113733195X
issn
language	eng
physical	1 online resource (194 p.)
publication	– publisher: Palgrave Macmillan US dateOfPublication: 2013
publishDate	2013
subjects
title	Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization / by C. Torelli.
topic	Marketing. Strategic planning. Leadership. International business enterprises. Communication in organizations. Globalization. Marketing. Business Strategy and Leadership. International Business. Corporate Communication. Globalization.